The Rise of Resale: What We're Buying in 2023
Vintage is back, baby! And we're not just talking about your grandma's dusty old handbags. Gen Z and Millennial fashion lovers are on a mission to snag those one-of-a-kind, archival pieces - and the demand is higher than ever before!
Vintage is back, baby! And we're not just talking about your grandma's dusty old handbags. Gen Z and Millennial fashion lovers are on a mission to snag those one-of-a-kind, archival pieces that will make their friends green with envy. The demand for vintage has been on the rise and it's not slowing down. We're not just talking about those authentic low rise Y2K pieces that will transport you back to Paris Hilton's 00's closet, but also more mature, time-tested labels that are solid investments. It's not just about reliving the past, it's about being a part of fashion history and making a smart investment and an informed style statement that's uniquely you.
According to a report conducted by The Real Real vintage sales have skyrocketed by 50% since the start of 2022, and it's not hard to see why. According to the Real Real, these are the top emerging categories and brands for 2023:
1. Timeless classics are on the rise
The top 3 vintage designer brands that are up in searches and sales are:
Vintage Prada is up +376%
Richard Tyler is up +282%
Jill Sander is up +263%
2. The early aughts are still hot
The top 3 designer brands that are up in sales and searches are:
Blumarine +1278%
Vivienne Tam +428%
Moschino +322%
3. Ultra Feminine Dresses
The top 3 designer brands that are up in sales and searches are:
Sandy Liang (minis) +113%
Molly Goddard (midis) +71%
Cecilie Bahnsen (across styles) +32%
4. Designer Bags
The top 4 designer brands that are up in sales and searches are:
Miu Miu (leather shoulder bags) + 178%
Bottega Veneta +45%
Dior +38%
Burberry +36%
5. Mules:
The top 3 designer mulebrands that are up in sales and searches are:
Valentino +274%
Celine +76%
Amina Muaddi +59%
6. Emeralds & Pearls
Emeralds: Demand is up 35% since last year.
Pearls: Demand for pearls (specifically bracelets) is up +115% which have outpaced diamonds +50%.
7. Brooches:
The designer brooch had a rise in demand of +27% during the 2022 holidays. With trend forecasters predicting that we'll see even more of these pieces on the red carpet in 2023.
Written by Becky Smouha for Oh Yes Her
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